Volkswagen consolidates South America as its fastest-growing region globally. 

• South America is one of Volkswagen's most important regions worldwide; 
• With 569,174 units sold in 2025, South America was the region that registered the highest growth in sales volume (+14.6%) for the Volkswagen brand globally; 
• Brazil is the brand's third largest global market, behind only China and Germany.The country recorded more than 436,000 units sold in 2025.5 (+9%); 
• In Brazil, Volkswagen closed 2025 as the absolute leader in passenger cars and leader in the two main segments of the sector (SUVs and hatchbacks) for the third consecutive year; 
• In exports, Volkswagen do Brasil grew by 29%, with 116,495 vehicles shipped in 2025. The Polo and Tera were the most exported models, respectively;
• In 2025, Volkswagen do Brasil recorded growth in all its main export markets: Argentina (+45%), Mexico (+20%), Colombia (+27%) and Chile (+42%) 

São Bernardo do Campo, January 30, 2026 – Volkswagen reaffirms South America as its main growth hub on the global stage. With a robust 14.6% increase in 2025 sales compared to 2024, the SAM region remained the fastest-growing in volume for the brand worldwide.

A total of 569,174 Volkswagen vehicles were sold in South America in 2025, a result that demonstrates consistency, reinforces the region's strategic importance to the company's global performance, and supports the renewal of the product portfolio, as well as the strength of the Volkswagen Dealer Network. 

In Brazil, Volkswagen consolidated its position as the brand's third-largest global market, behind only China and Germany. The country recorded more than 436,000 units sold in 2025, representing 9% growth compared to 2024, even in a highly competitive automotive sector.

In the Brazilian market, Volkswagen closed 2025 as the undisputed leader in passenger cars and leader in the two main segments of the sector (SUVs and hatchbacks) for the third consecutive year. With 122,675 units registered in 2025, the Polo was the best-selling hatchback and passenger car in Brazil in 2023, 2024, and 2025. 

In the SUV segment, the new T‑Cross was also the best-selling model in Brazil in 2023, 2024, and 2025, with 92,839 units sold last year. The model's consistent performance was key to Volkswagen maintaining its leadership in the SUV segment—the fastest-growing segment in the Brazilian market—with 204,896 units sold across the Tera, Nivus, T‑Cross, Taos, Tiguan, and ID.4 models in 2025.

In addition to Brazil, other key South American markets contributed significantly to the brand's performance in 2025: 

• Argentina: growth of 47.4% (2025 vs. 2024), with 94,635 units sold in 2025.
• Colombia: increase of 39% (2025 vs. 2024), with 10,679 units sold in 2025.
• Chile: growth of 23% (2025 vs. 2024), with 7,132 units sold in 2025. 
• Uruguay: sales increase of 13% (2025 vs. 2024), with 6,120 units sold in 2025.

These results reinforce Volkswagen's consolidation in strategic markets and demonstrate the strength of its regional portfolio, composed of established models with strong commercial performance and high consumer acceptance. 

Key Models in the Regional Portfolio

Some models produced in Brazil played a key role in Volkswagen's performance in South America:

• Polo: the brand's leading model in the region, with 150,802 units sold in 2025.
• T‑Cross: growth of 14.6% (2025 vs. 2024), with a total of 112,442 units sold in 2025.
• Saveiro: growth of 19.4% (2025 vs. 2024), reaching 75,337 units sold in 2025. 
• Nivus: 63,878 units sold in 2025.
• Tera: a strong debut, with 56,241 units sold in its first year in the region. The model began sales in June in Brazil and started exports in July to 18 Latin American countries. 

People, network, and customers: the pillars of performance

"South America is one of the most important regions for the Volkswagen brand worldwide and was the region that grew the most in sales volume in 2025. The 14.6% increase last year, with 569,174 vehicles registered, demonstrates the strength of our portfolio and the strategic relevance of the brand in the region. The results were driven by the dedicated work of our teams and by the strong partnership with our dealer and importer network, which is fundamental for connecting strategy with operations. Another milestone was the 29% growth in exports by Volkswagen do Brasil, with 116,495 units shipped, with the Polo and the Tera being the most exported models in 2025, respectively," says Hendrik Muth, Vice President of Sales and Marketing for Volkswagen in the South America Region. Volkswagen expects to maintain its growth pace in the region with a focus on innovation, competitiveness, and closeness to customers. 

Volkswagen do Brasil records 29% growth in exports

Volkswagen do Brasil's strong presence in Latin America is also reflected in its export results. In 2025, the brand exported a total of 116,495 vehicles, representing a 29% increase compared to 2024 (90,142 units shipped).

Two models stood out in 2025: Polo and Tera. The Polo, manufactured at the Anchieta plants (São Bernardo do Campo, SP) and Taubaté (SP), was the most exported model of the year, with 32,579 units shipped and a 10% increase compared to 2024. The model is exported to 11 Latin American markets, with the main destinations being Argentina, Mexico, Colombia, and Uruguay. 

The Tera, produced in Taubaté, is already the second most exported model by Volkswagen do Brasil, with 25,763 units shipped in 2025 to 18 markets: Argentina, Mexico, Chile, Colombia, Uruguay, Peru, Ecuador, Paraguay, Guatemala, Bolivia, Panama, the Dominican Republic, El Salvador, Costa Rica, Honduras, Curaçao, St. Maarten, and Aruba.

In 2025, Volkswagen do Brasil recorded growth in all its main export markets. Argentina remained the leading destination, with a 45% increase (2025 vs. 2024) and 57,532 units received, followed by Mexico (20% growth and 30,528 units), Colombia (+27%, with 9,014 units), and Chile (+42%, with 6,053 units). 

Demand for electric vehicles remains steady, with Volkswagen delivering approximately 382,000 fully electric vehicles worldwide in 2025 (-0.2%). The share of fully electric vehicles in total deliveries was 8.1%.